Blogging can be overwhelming, there is no other way to put it. Between post scheduling, social media platforms and HTML I feel like there is always something to learn and room to grow. Over the past year I have met some incredible women, other bloggers who just get me because let’s face it, if you’re not a blogger you think we’re all crazy. Anyway today some of my favourite bloggers and I are coming together to bring you The Better Blogging Blog Tour, it’s like a blog conference from the comfort of your own home 😉 Now I am by no means an expert but I have learned a great deal over the past few years and I’m excited to share some of my knowledge and hopefully help you step up your social media game. Through this blog tour we will give you our tips, tricks and inside details that help us navigate the different areas of this big old online world.
This year one of my biggest goals has been to utilize Pinterest more to my advantage, you hear it all the time, “Pinterest is one of the best way to drive traffic to your blog”. Well a few months ago I was pinning my little heart out and all I was getting in return was crickets, as in no traffic. I felt it to be a complete waste of time, and then I did my research. I am now happy to report that over the past couple of months my page views have almost doubled and my number one source of traffic is from the well known social media platform, Pinterest.
So today I’m going to share with you what I’ve learned and how you too can start utilizing Pinterest as a great blogging tool.
||One|| Clean up your boards.
Pinterest is a visual social media platform, so without visual appeal it is virtually useless. Give people who stumble upon your profile a reason to follow you. Think bright, colourful images and organization.
Put your most relevant boards at the first of your page. For example right now the next holiday approaching is Valentine’s day so make a Valentine board and PIN relevant images to it, try to support fellow bloggers’ DIY’s, recipes, etc. and make sure that board is one of the first on your profile. Following that board should be the boards related to your blog. For me that is my stye and photography boards since they are a huge part of my blog/brand. Use whatever boards represent you most and make sure they are visible upon first glance.
In other words, if your blog is predominately a food blog than you should have your recipe board among your first few boards, if you blog about health/fitness that should be visible upon first glance at your page. This way people know what you offer and they can decide to follow accordingly.
||Two|| Have a board dedicated to your blog
Make sure this board is one of the first boards on your profile. By doing this new visitors to your Pinterest page can see you are a blogger, by having a blog board they can also have a quick look at said board to see the kind of content your are pinning from your website. I am all about building a community of followers who are genuinely interested in my blog/brand, I would rather have 100 really great readers than 1000 who are not engaged. Having a visual board on Pinterest dedicated to your blog gives people a chance to see what you’re all about and improves the type of followers you are getting. Engaged followers = more page views.
Make sure to add a description at the top of your blog board. Let people know what your blog is all about. My blog board is where I PIN all images from my own blog, from here I will PIN these images to group boards (more to come on that).
||Three|| Verify your blog’s URL
This one is simple, it makes your URL more obvious therefore it brings more traffic to your blog from your homepage on Pinterest. There’s a really great tutorial for how to do this on The Blog Maven (here).
||Four|| High Quality Images
So there are a few sub-categories with this tip. I can not stress this one enough though, Pinterest is a visual social media platform so without high quality images your PINs are not going to go anywhere or bring traffic to your blog. Think about why you PIN different images? I’m willing to bet you’ve never looked twice at a poor quality image, let alone pinned it, am I right?
Aside from high quality images though you’re going to want to add good descriptions. Let people know what the image is all about and what it offers. If you’re not offering something it’s less likely to be pinned by others.
Watermark your images with your website name or URL so that even if the description get’s changed along the way, your website is still visible in the image. This also prevents your images from getting stolen, but that’s another other topic for another day.
Last but not least, know the image source before pinning an image and make sure you’re allowed to use it. It’s best to use your own photos but I know this is not always possible. I have heard a lot of horror stories about bloggers being sued for using an image that wasn’t theirs. So on that same note try to be mindful of the images you PIN from other’s as well, make sure the source of the image is legitimate.
||Five|| Add A ‘Pin It’ Button to your blog’s images
This is an easy way to get other people pinning images that link back to your blog post. Share the love and PIN images from blog posts you love, in return other bloggers will do the same for you. You can’t expect to get support from other’s if you’re not willing to give it. Anytime I read a really great post I PIN it to my Great Reads board, but only if the post has a hover button on the images.
I hired someone to design my blog template so I have no idea how to make these little hover buttons, but I found a really great tutorial here that could help you.
||Six|| Enable Rich Pins
Rich Pins stand out more on Pinterest and therefore get more clicks and engagements than regular pins. I’m sure there are millions of images pinned to Pinterest daily and this is a way you can get your pins to stand out more. Follow the prompts here to enable Rich Pins on your latest blog post.
||Seven|| Get Social
There are a lot of great group boards out there with great conversations going on. If you read a blog post from a PIN that you loved, comment on it, make new friends. The more people you meet through Pinterest the more communities and group boards you will be invited to.
In the same token leave your description of your PINs open for conversation and reply to any comments you may receive on them.
||Eight|| Join Group Boards
If you are going to take one thing from this post and apply it, this is the one I suggest you apply. Joining group boards is the best way to increase the number of views/repins/and likes, simply because by pinning to group boards you instantly increase the number of people who will view your PIN.
I just recently started joining group boards and by doing that alone my page views from Pinterest doubled. How do you join group boards, you ask?
It’s pretty simple, find a group board where you will fit. If you blog predominately about recipes, find a group recipe board, DIY’s? Find a group board for DIY projects! Most group boards you need to be added by the admin, but with a simple email introducing yourself and your blog they will usually add you, providing you have something to add to their board.
Pinterest is a topic I could blog about forever. There are so many other tips I can think of but for the sake of your time I will save it for another post at another time, these are the tips I felt were most important and the one’s that have helped me to grow my readership through the social media platform.
On that note, check out some of the other lovely ladies on this “Better Blogging Blog Tour”, there are some pretty great topics covered. Don’t have time to read them all right now? Why not PIN them and read them later, see what I did there 😉
Documentary/Lifestyle photographer and blogger through which I share my thoughts on motherhood, day to day life, and photography tips.
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